Kidfund is setting out to change the way we save for the next generation.

We understand that the world has changed and the responsibility for saving and growing assets increasingly sits on the shoulders of the individual. Families today must navigate powerful forces that make it easy to spend and not as easy to save. Our current generation of parents has less money than the one that came before, yet we live in a more expensive world. We know we need to start saving for our kids from day one and instill in them good financial habits that will last a lifetime.

But saving money is hard. We often feel like we don’t have enough. Or we start with the best intentions but get distracted along the way. Even when we receive cash gifts they often don’t make it that final mile into our kids’ savings accounts. And we don’t have an effective way to show our children their funds as they grow.

So we’ve built what we want for our own children—a socially powered savings app—to help families seamlessly build funds as their kids grow, empower them with the love and support of family and friends, and equip them with the strength of financial knowledge and good savings habits from the start.

We also make it easy for our families to share a portion of their incoming gifts into accounts for kids in need. There’s power in numbers. Together we can level the playing field for the next generation. We hope you’ll join us!

The Kidfund Team